Tudor was registered in 1926 by Hans Wildorf, the founder of Rolex. The intention with Tudor was initially to make watches with the Rolex aesthetic, where Tudor watches were fitted with premium quality clockwork, instead of Rolex in-house clockwork. Tudor quickly grew into a strong brand identity of its own, with many collectors worldwide in many ways valuing Tudor as highly as Rolex.

Like Rolex, Tudor watches have been used by divers, special military forces and explorers throughout the brand's history. The most iconic feature of Tudor diving watches is their diamond-shaped hands, known in the watch world by the name "snowflake". Today, both new and significantly older Tudor watches command remarkable prices on the second-hand market, and are always a good investment.